Steve McAuliffe, MIRM, CSP
Four times in four years, Steve McAuliffe found buyers lined up days in advance, waiting in lines that wrapped around the sales office, to purchase a luxury condominium.
As a licensed Florida real estate broker and vice president of sales and marketing for JMC Communities, and president of JMC Realty, Inc., Steve McAuliffe’s successes include responsibility for one community that sold out in 14 days, prompting Steve to proceed directly to sales for the second phase. That opening day recorded an unprecedented 61 purchases in just eight hours, with an average price of $630,000. Two years later, a second community tallied 80 sales in three days, totaling more than $50 million in sales. And that was before the real estate bubble manifested.
Repeat performances like that are no fluke. They are the result of strategy, skill and savvy, underscored by a thorough understanding of market demands and buyers’ needs. They come from the ability to build demand, motivate buyers—and make sure promises are delivered. They are branding with a capital B—a concept understood by precious few and executed effectively by even fewer. Yet full brand continuity—from logo to lighting fixtures, from advertising to sales staff demeanor, and from prospect programs to customer care—is a hallmark of this consummate professional’s success.
“Steve McAuliffe loves baseball and you would, too, if you hit a grand slam every time you stepped to the plate,” says Paul Thompson, CAE, senior vice president, Florida Home Builders Association. “That’s essentially what McAuliffe has done during his 15 years as the Vice President of Sales & Marketing for JMC Communities in St. Petersburg. Year after year, project after project, McAuliffe creates the marketing magic that fuels JMC’s incredible success as a builder-developer of high-rise condominium communities.”
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A former mortgage officer and registered Florida real estate broker, Steve has been selling and marketing real estate for nearly 30 years, from spearheading condo development on Miami’s South Beach in the 1980s, to owning his own firm before joining JMC in 1991. He uses every tool at his disposal, with the understanding that sales continue long after contracts are signed—evidenced by a 20-percent repeat-buyer average. He’s received numerous awards, including the 2003 Florida Homebuilders Association’s prestigious John P. Hall Award for Sales and Marketing Excellence, and, in 1998, the Regional Marketing Director of the Year by the National Association of Home Builders. A past president of the Tampa Bay Builder’s Association, Steve’s influence and contributions continue to extend to active participation and expanding leadership roles in a variety of national and regional industry organizations.