What Our Peers Have To Say
“Steve is the most outstanding and results-driven director of marketing in the country today. I have known and worked with him over the last 15 years, and it is understandable why his company continues to succeed in markets both challenging and fluid. Steve’s vision and knowledge of how to position his product and attach the right buyers is unsurpassed. This is one first class gentleman.”
Bonnie Alfriend, MIRM, IRM FELLOWOwner, Alfriend Sales & Marketing Solutions
“Although Cheryl possesses the sales and marketing abilities you expect to see in a quality manager, the true skill set that she brings to the process is the ability to see the big picture—whether she is flexing to adapt a strategy to the changing market or helping select product to meet the needs of a particular sub-market. Cheryl can, and has, seen that from the land involvement, design process to completion—multiple times.”
Don Sharp, ArchitectSharp Design Studio
“Steve is a housing industry leader and a consummate real estate professional who has given generously of his time and talents to support his community, his colleagues, and his trade association.”
Paul Thompson, CEO/Executive Vice PresidentFlorida Home Builders Association
“Cheryl was vital to the success of the sales and marketing group due to her immersed knowledge of the markets and her ability to adapt to ever-changing market and industry conditions. She personifies the integrity so essential in today’s business environment, and can be trusted to keep the interests of her colleagues and clients in the forefront. She works tirelessly to produce win-win outcomes for all.”
Jim Traxinger, Regional PresidentMinto Communities
“Cheryl was a big part of the success of Ryland Homes. She managed Ryland’s image and presentation in the marketplace with professionalism, sophistication, and integrity. She could always be counted on to be a positive influence and attitude, motivating and contagiously enthusiastic. She persevered through changing market conditions and always had unique, creative ways of leading her team and achieving & exceeding her departments goals while consistently maintaining focus on the collective goals of the overall team.”
Bill Wright, PresidentRyland homes, Tampa Division
“I had the pleasure of working with Cheryl McCormick Brown and Steve McAuliffe on the Towers of Channelside project. Over the years I’ve worked with numerous personal and developments, but have never worked with a more professional staff. They were always very friendly and courteous to everyone.
Once they took over the development there was an immediate buzz going on in the community, which we didn’t have prior to their arrival. Buyers started showing up and units started selling. This was incredible especially considering the housing market was struggling big time. I could only imagine what they could do in a good market. I would highly recommend McAuliffe & McCormick.”
Michael PayetteSenior Mortgage Banker, M&I Bank
“At the time we announced Minorca, there was no sustained condominium market in East Volusia County with residences selling for more than $400,000. As a matter of fact, the local real estate professionals laughed at our initial pricing. The first phase sold out in a matter of months. Steve McAuliffe continually amazed us with creative methods to overcome concerns regarding a threatened and later real Gulf War as well as some local issues. His expert timing for releases of new buildings accelerated sales and kept the developer from owning excess inventory.
This would not have occurred if left to chance. Steve crafted our marketing plan, positioned our uniqueness in our advertising effort and targeted all the right prospective owners.
Mr. McAuliffe actively participated in my recruitment, and joining his team has been the highlight of my thirty seven years in builder-developer sales. Additionally, he was present and active in selecting our sales team members as well as our initial and continued training.”
David MamanSales Director, JMC Communities
“Hello Cheryl– Mary and I both want you to know how much we truly appreciate all you have done for us already with the purchase of the condo… as busy as you are, you make us feel like we’re your only clients (and that’s an art!). Although we haven’t known you very long, we already feel like we have a new friend in Tampa.”
Andrew & Mary DragoTowers of Channelside